Long-tail keywords account for the majority of searches conducted on the Web every day. These keywords are known as “ long-tail keywords” – search terms that are typically longer, more precise, and more affordable. This results in rapidly depleted ad spend, far fewer impressions than the advertiser hoped for, and the misguided assumption that PPC “doesn’t work.”Ī better approach for launching a PPC campaign is to target keywords with high commercial intent that are cost effective for your budget. Many newcomers to paid search make the mistake of bidding on overly competitive keywords. In the next section, we will cover how to identify keywords that are cost effective, relevant to your business, and align with your advertising budget. To run a successful PPC campaign, keyword targeting is crucial.
CPA is sometimes also known as cost-per-action or cost-per-conversion. To see a positive RoAS, your cost-per-click (CPC) must be lower than your average cost-per-acquisition (CPA), the cost to your business to acquire a new customer or lead. If your business operates in a highly competitive marketplace, such as insurance or other financial services, you may find that the average bids on keywords relevant to your business are higher. This concept is also known as Return on Ad Spend, or RoAS. However, it is important to understand how PPC works in order to see a return on your investment. PPC can be a very cost-effective way of generating new leads and sales for your business. The average cost-per-click of an insurance-related keyword is $54.91 (see more data on the most expensive keywords here). This is because search volumes for related queries are very high, as is competition among advertisers bidding on them. Default bidding options in Google AdWordsįor example, the insurance industry has some of the most expensive keywords in PPC.
0 kommentar(er)
